With over six and a half years of publication for BERKONOMICS, the blog containing insights for business management, entrepreneurs, and investors. Starting with just 4,000 circulation in 2009, BERKONOMICS has grown to well over 120,000, and is read on five continents by an audience that is 45% female. One third of its readers are aged 25-34.
Re-posted with permission by tens of blog sites, postings include SmallBizClub(Office Depot-Office Max), SoCalTech, LinkedIn Pulse, and numerous entrepreneur and angel investor sites in the United States, Canada and Europe. Over 15,000 subscribers receive BERKONOMICS through RSS feeds, 50,000 by direct email, and 5,000 through LinkedIn, Twitter and Facebook – posted directly to those sites immediately upon publication of the primary blog each Thursday morning. An estimated additional 40,000 circulation comes from re-postings.
BERKONOMICS, authored by Dave Berkus with occasional guest authors, has never missed a weekly installment in its six years of publication, and celebrated a searchable inventory of 350 posts by Dave and guest authors.
The series has been collected into four books, BASIC BERKONOMICS, BERKONOMICS, and ADVANCED BERKONOMICS, GET SCRAPPY, as well as a series of eight books in the SMALL BUSINESS SUCCESS collection, each of the books in the collection addressing a single subject in depth, from starting up through management and marketing to a successful exit.